A Visual Guide to Communicating Your Brand’s Story With Indoor Signage

Many businesses focus a lot of energy on their storefront signage to seduce potential customers into their doors, but indoor signs can be equally important for building brand awareness, communicating your message and even helping convert a sale. Whether your business is small or large, a local retail boutique or an office space for professionals, you can use different types of custom indoor signage to showcase your brand’s story and create a positive image of your company.

While most customers are aware of your brand name, few know the story behind it or what makes you different from your competitors. The way you communicate that information with your custom indoor signs can leave a lasting impression on visitors and customers, helping them remember your brand.

Directional Signs

The easiest way to provide information is with clear, directional signage. This helps visitors and employees navigate your space and find the products or services they need quickly and easily. Directional signs should be placed in all areas of your facility, with large fonts that are easy to read from a distance and contrasting colors for maximum visibility. You should also ensure that your directional signage is up to date and accurate, so visitors and employees aren’t confused about their location or what they need to do next.

Displaying Company History

Another great way to tell your brand’s story is by displaying your company history in an engaging way with digital displays or full-color graphics. You can also use these displays to post safety precautions or congratulate your team on corporate milestones, which will boost morale and reinforce your brand’s identity with your workforce.

Increasing Impulse Purchases

High-quality, well-designed indoor signage can increase impulse purchases in stores and offices. It can be used to highlight seasonal changes or new merchandise, promote upcoming sales and events, or as a reminder to add a few more items to their cart before checking out. Using these tools is an effective way to keep customers engaged with your brand and encourage them to return.

Reinforcing Branding

Clear, eye-catching indoor signage that clearly identifies your company is something that all of your customers appreciate—particularly if they have visited before and are looking to re-engage with you. By strategically placing branded indoor signage throughout your lobbies and welcome areas, you can effectively remind customers of your brand, its image and the goods and services you offer. Contact a professional at your local sign company in Fresno to learn more about our custom branding solutions and how they can work for your business.

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